Blog Author Marketing Team Blog DateNovember 6, 2024
Driving Modern Customer Experience using the ServiceNow Platform
The Power of ServiceNow's Platform as a Service Gartner reports that 81% of companies expect to compete mostly or completely based on CX. However, only 41% of organizations have fully optimized their customer service operations. In this era of elevated customer expectations, staffing with...

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Shirish Ashwat | September 4, 2024
Empowering Business Users Through Salesforce
I once was leading a requirement-gathering session to eventually rollout Salesforce at a client location. During a coffee break, I asked a business user, “What do you think of Salesforce? Isn’t it a neat application?” The answer I got was not sugar-coated at all, but rather, very candid.
Shirish Ashwat | December 13, 2018
Salesforce Services in 2019 | Better Privacy. Greater Value.
We come across lot of acronyms these days specifically with the abundance of new applications taking over our daily life. One such acronym is GDPR – a buzz word since May 25, 2018 – which is changing the way companies enable digital business transformation.
Shirish Ashwat | February 16, 2018
Standing Apart with Salesforce® Solutions
Salesforce® CRM is an award-winning solution created by Salesforce®, as part of its extensive sales and marketing solutions under the Salesforce® brand. It includes separate systems such as analytics, marketing, service, and community cloud.
Shirish Ashwat | November 30, 2017
What is Salesforce Einstein?
Back in the early 90’s, while working in India on a Data Networking project at Indian Railways’ Center for Railway Information Services (CRIS), we had embarked on setting up a so-called “Artificial Intelligence Database” for capturing data from the years of actual experience of train guards and...
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