The fading line of CRM and computing- Cloud CRM

Newer technology innovations have changed the modus operandi of businesses. The difference between how companies were run a few years ago, against now, is largely attributable to the increasing digitization of almost all functions and processes within an organization. Sharing various resources via Cloud computing has been one of the biggest game changers in the last decade.

As easy as it sounds, the need for excellent customer service makes it imperative to have an effective CRM. Here, CRM on Cloud has changed the rules of the game.

What is Cloud CRM?

Cloud CRM is as any CRM technology which is utilized and shared via cloud computing in an organization. It involves a CRM administrator who through web logins, gives access at various levels within the organization. To make the CRM Cloud more viable and user- friendly, companies have their own CRM apps. In other scenarios, employees can log onto the Cloud from anywhere, anytime.

Benefits of Cloud CRM

CRM is essential for any business to grow, regardless of its size. It is vital when you want to establish good relationships with clients and provide services just the way they need. Cloud CRM is an ideal solution for many businesses as it does not mandate the presence of a large and dedicated IT team to manage it.

Companies have seen that the presence of a cloud-based CRM can ensure better resource management – people, assets and even customers. Also, one of the greatest benefits of cloud CRM is the seamlessness that it provides to a company. Regardless of your location or the device near you, you can make game-changing decisions on the go. Lack of physical infrastructure straightaway brings down your CRM spends significantly, giving you more bang for the buck.

Securing the Cloud

Providers of Cloud CRM know that security, disaster recovery and business continuity are major concerns in today’s enterprise. Salesforce.com evidently leads the pack in addressing these concerns with rigorous and secure authentication methods Every aspect of the Cloud CRM has enough backups reducing the risk of data loss, to almost zero.

There is no waiting period in installing or upgrading Salesforce.com, so, be assured; you won’t lose any time in identifying and prospecting business opportunities. Mastech Digital specializes in efficient implementation, integration, customization and upgrade of Salesforce.com such that you don’t lose sight of identifying and prospecting business opportunities even by few hours and in turn, start seeing a visible impact on your top line and bottom line.

Jeffrey-D-Antonio
Account Executive