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Agentic Commerce Explained

By Jacob Samuel
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A market and implementation guide to the $1 trillion agentic commerce opportunity, covering the Google UCP, OpenAI ACP, and Microsoft Copilot Commerce protocols, the shift from SEO to AEO, and a phased roadmap with investment benchmarks. Argues that protocol integration is becoming table stakes, and that durable advantage comes from the structured product and customer knowledge behind it.

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